Yellow Box Web

Social Media Integration

299Web — Sat, 30 Jan 2016 18:16:46 +0000

For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business’s social savvy—the website.

Social media and your website should work seamlessly together to promote your online brand. We’ve talked about how to boost your website traffic with social media, so in this post we’ll be talking about social media integration on your website to help your social media presence be more visible.

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Pay Per Click Management

299Web — Sat, 30 Jan 2016 18:12:45 +0000

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

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E-Commerce Websites

299Web — Sat, 30 Jan 2016 18:09:30 +0000

Start by choosing from over a hundred stunning ecommerce website templates in our Theme Store. Fully customizable, you can then shape and form your chosen template to suit your business by adding your logo, changing colors, selecting beautiful fonts and so much more!

With secure hosting and a streamlined backend admin area, we make the setup and operation of your ecommerce website fast and easy. Plus you have full control over the appearance of your site, along with all HTML and CSS coding.

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Responsive Web Design

299Web — Sat, 30 Jan 2016 18:04:56 +0000

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.

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Search Engine Optimization

299Web — Sat, 30 Jan 2016 17:50:41 +0000

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

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